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Know What the Pros Know When Selling Your Home- Comprehensive Marketing Plan
- Establishing Market Value
- Negotiating the Best Deal
Comprehensive Marketing PlanLeon and Tina have an aggressive Marketing Plan that begins the day you list your home. They utilize a variety of tactics, some old school and others on the cutting edge of innovation. Their proven marketing strategies include: customized web pages, internet listings, newspaper ads, magazines, direct mail and much more. See how Leon and Tina's results-oriented marketing plan truly sets them apart from their competition.
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Establishing Market ValueIn their more than 20 years of experience, Leon and Tina have learned that the greatest amount of buyer interest in a property occurs during the first four weeks of a listing. What does that mean for you? It means that if your property is not correctly priced from the beginning, you could lose any number of potential buyers.
From day one, Leon and Tina help you establish a fair asking price by pulling an up-to-the-minute, FREE Comparative Market Analysis of recent sales in your neighborhood and the surrounding area. This, combined with their extensive knowledge of the market in general and a thorough evaluation of your home, will help them price your home competitively, ensuring that you get the best possible return on your investment.
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Readying Your Home for the MarketLeon and Tina have an eye for seeing a home from a buyer's perspective. They offer suggestions that add everything from curb appeal to making a room look bigger--it's the details that set a home apart from its competition. At the initial meeting Leon and Tina will walk through and make suggestions on how to best show your home. They may suggest repairs or improvements that will add to your home's desirability. Many times, the suggestion will be to simply remove personal memorabilia and/or excess furniture.
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Showing Your HomeOnce your house is on the market, it needs to be ready to show at all times.  That means keeping the entire house clean, laundry put away, dishes done and that there are no odors. If you have pets, it would be best if they were not in the home during showings. You will also want to be sure you are not home when agents bring potential buyers to visit. Buyers need to be able to comfortably discuss the pros and cons of your home. With the homeowner nearby they often rush through and never give your home proper consideration. Leon and Tina have published a brochure “Make Your House a Showcase Home” that is provided to every homeowner once they are listed.
- Click Here for a Free Home Value Report
After a showingFeedback is invaluable and Leon and Tina recognize this fact. After every showing, Leon and Tina have a Listing Manager who contacts the showing agent to learn what their buyer liked/disliked about your home. While this step requires extra effort, the benefits to you as the homeowner are exponential because it allows you insight as to what buyers think of your house. Therefore there is never a question as to why a particular buyer didn't choose your home.
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Weekly UpdatesGood communication is key in nearly every industry, but in real estate it is even more imparitive. To ensure their clients know exactly what's going on, their Listing Manager, working closely with Leon and Tina, provides regular updates on marketing, showing feedback or changes in market conditions.
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Negotiating The Best Possible Deal Leon and Tina are strong negotiators, detailed and persistent with a “Make It Happen” attitude. Once an offer comes in, they apply all of their expertise to getting you the best deal possible. They have the objectivity, the patience and, most importantly, the experience to negotiate the contract you want from initial offer, counteroffer and through inspection. They'll be with you every step of the way, taking care of every detail and ensuring that you get to the closing table as quickly and painlessly as possible.
- Click Here for a Free Home Value Report
The Home InspectionWhile an inspection is not required, many buyers like the peace of mind that comes with knowing the house they are buying is structurally sound. A home inspector checks a variety of items and provides the buyer with a report of any items that may need to be addressed. After an inspection, the buyer has the right to negotiate repairs the inspector has suggested. Selling a home can seem like one big negotiating process; that's why you want the best possible representation. Leon and Tina, during their nearly 20 years in the industry, have successfully negotiated thousands of deals. They understand that each step of the process is crucial to a successful closing; therefore they put as much effort into negotiating an inspection as they put into the initial contract.
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Preparing For the Closing Through years of experience Leon and Tina have streamlined the closing process to make it as easy as possible. You may not know it, but there is a lot of work involved in getting you to the closing table. Leon and Tina, along with their Closing Manager, make sure no detail is overlooked, ensuring your home closes on time.
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The Closing  In nearly two decades in the industry, Leon and Tina have never sent a client to the closing table alone. They consider the closing the culmination of something they've worked hard to make happen. When you work with Leon and Tina you can expect superior service from listing, straight through to closing.
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Selling - How To Guide
